Serviced apartments in London are a preferred choice for business travelers for numerous reasons. 

1. Homelike Comfort: These apartments provide a comfortable and homely environment. They come with fully equipped kitchens, living rooms, and private bedrooms, offering more space than hotel rooms.

2. Cost-Effective: Serviced apartments can be less expensive than hotels when you factor in the cost savings from self-catering facilities and the reduced need for dining out.

3. Convenient Locations: Serviced apartments in London are strategically located in proximity to business districts, making commuting easier for business travelers.

4. Flexibility: Unlike hotels, serviced apartments do not have strict check-in and check-out times. This flexibility is ideal for business travelers who may have unpredictable schedules.

5. Privacy and Security: Serviced apartments offer a high level of privacy, with separate living and sleeping areas. They also have secure entry systems, providing peace of mind for business travelers.

In conclusion, serviced apartments in London provide a comfortable, cost-effective, and convenient accommodation solution for business travelers. Their flexibility, coupled with high levels of privacy and security, make them an ideal choice for professionals visiting the city for work.