The assassination of President Kennedy turned the city—and the world—forever. A tribute to this unprecedented man, John F. Kennedy Memorial Plaza was committed on June 24, 1970. In the years since it has become a vital piece of Dallas' metropolitan scene and social legacy. Once inside, guests see a low-cut rock square in which John Fitzgerald Kennedy's name is cut. The letters have been painted gold to catch the light from the "coasting" white segment dividers and the pale solid floor. Straightforward however significantly moving, the John F. Kennedy Memorial in Dallas contains a stone section bearing the killed president's name scratched in gold.